Health Communication In The New Media Landscape by Jerry Calvin Parker, Esther Thorson
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" This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution. --Doody's This book presents innovative, media-based methods of health communication for health care professionals, public health officials, and communication experts. As a media-based text, Health Communication demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. This unique book addresses the following: The role technology can and will play in health communication How new media can be used to improve health literacy How patients can learn about health-related issues and health care New ways practitioners will be able to communicate with their patients How persons with chronic diseases learn about resources, support systems, and rehabilitation The impact of the new media landscape on health care providers, insurance companies, and health care policies "
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