The Marketing Plan Handbook by Alexander Chernev
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The Marketing Plan Handbook presents a streamlined approach to writing succinct and logical marketing plans. While offering a comprehensive, step-by-step approach to crafting effective marketing plans, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework encompassing the plan's essential components.
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“Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.” ― Albert Einstein
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