Effectuation - Elements Of Entrepreneurial Expertise by Saras D. Sarasvathy

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'The concept of effectuation is as subtle as it is profound. on the one hand, it challenges long held beliefs about the nature of cause and effect in social science. on the other hand, it generates a host of new insights about social phenomena. This concept is particularly well suited to analyzing entrepreneurial behavior - behaviors undertaken in settings where the relationship between cause and effect is understood, at best, very poorly.' - Jay B. Barney, the Ohio State University, US

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